Terms of Service

Last Updated: 2026-07-02

1. Introduction

These Terms of Service (the "Terms") govern your use of Propelr and the services we provide. By creating an account or using Propelr, you agree to these Terms. If you are using Propelr on behalf of a company, agency or franchise group, you confirm that you have authority to accept these Terms on behalf of that organisation (the "Customer", "you").

2. Definitions

"Propelr", "we", "us" means [Propelr Pty Ltd] (ACN 698 157 970).

"Services" means the Propelr platform, software, features and related services.

"Customer Content" means listings, property images, branding, copy, data and other materials you upload or connect.

"Connected Services" means third-party platforms you connect, such as Meta, Google Ads, CRM and property software.

"Users" means individuals you authorise to access Propelr under your account.

3. About Propelr

Propelr is a digital marketing platform built for real estate agencies, franchise groups and developers. It helps customers automate advertising across Meta and Google, connect campaign activity to listings and enquiries, generate marketing assets using AI, and better understand campaign performance. We are continually improving the platform and may introduce, modify or discontinue features from time to time.

4. Beta services

Some features (or the platform as a whole during our private beta) are made available on an early-access basis. Beta features may change, be unstable, or be withdrawn, and are provided "as is" without warranties of any kind. We may modify or discontinue beta features at any time.

5. Your account

You are responsible for maintaining the security of your account, for keeping your information accurate and up to date, and for all activity under your account. If multiple Users access Propelr through your organisation, you are responsible for managing those Users and their permissions. You are also responsible for maintaining access to any Connected Services, including Facebook Pages, advertising accounts, Google Ads accounts and CRM integrations.

6. Connected services and platform compliance

Propelr relies on integrations with third-party platforms. By connecting these services, you authorise Propelr to access the information and permissions required to provide the features you choose. Third-party services are operated independently of Propelr; we are not responsible for changes to their products, policies, APIs, availability or pricing, and if a platform changes or removes functionality some Propelr features may be limited or unavailable.

You must comply with the terms and advertising policies of any platform you use through Propelr (including Meta and Google). We comply with applicable platform terms, and you agree not to use Propelr in a way that would put us in breach of them.

7. Acceptable use

You agree not to, and not to allow any User to:

• upload or advertise content that is unlawful, infringing, misleading, or in breach of advertising standards or real estate marketing laws (including underquoting and price-representation rules);
• upload Customer Content you do not own or have the rights to use;
• share account credentials, or allow unauthorised access;
• copy, reverse-engineer, scrape, or attempt to derive the source code of the platform;
• interfere with, overload or compromise the security or integrity of the Services; or
• use the Services to send communications in breach of the Spam Act 2003 (Cth) or equivalent laws.

We may suspend or remove content or access for breach of this section.

8. Advertising campaigns and results

Propelr automates many aspects of digital advertising, but advertising results depend on many factors outside our control. We do not guarantee campaign performance, lead volumes, property sales, cost per lead, advertising reach or return on investment. Outcomes may be influenced by market conditions, competition, budgets, creative quality and changes made by advertising platforms. All recommendations and generated content should be reviewed and used with appropriate business judgement.

9. Advertising spend and billing

Advertising spend on Meta, Google and other platforms is your responsibility. Unless we agree otherwise in writing, ad spend is billed to the payment method you nominate on the relevant platform or to us as set out in your plan. You are responsible for funding campaigns, for any platform billing, taxes and currency charges, and for chargebacks or disputes relating to your campaigns. We are not liable for ad-spend losses, wasted spend, platform billing errors, or refunds owed by a platform.

10. AI-generated content

Propelr may use AI to generate advertising copy, recommend audiences, optimise campaigns, produce videos from property images and provide insights. Although we aim for accuracy and usefulness, AI-generated outputs may contain inaccuracies, omissions or unexpected results. You remain responsible for reviewing all content generated through Propelr and ensuring it is suitable for your business and complies with applicable laws and advertising standards. AI outputs are not professional, legal or financial advice.

11. Customer Content and intellectual property

You retain ownership of your branding, listings, property images, marketing materials and other Customer Content. You grant Propelr a non-exclusive licence to host, use, reproduce and process Customer Content solely to operate, secure and improve the Services you have chosen to use, and to create and run the campaigns you request.

You warrant that you own or are licensed to use all Customer Content and that its use through Propelr does not infringe any third party's rights or breach any law. We may remove content we reasonably believe is infringing or unlawful, and operate a takedown process.

The Propelr platform, software, technology and underlying systems remain our property. Nothing in these Terms transfers ownership of Propelr's intellectual property to you.

12. Fees and payments

Fees for Propelr are described when you subscribe to a plan or service, and those plan details form part of these Terms. Unless stated otherwise, fees are exclusive of GST and other taxes, which you must pay. Subscriptions may renew automatically until cancelled, and we may change fees on reasonable prior notice. If payment is not received when due, we may suspend or limit access until payment is made. Except where required by law (including the Australian Consumer Law), fees are non-refundable, and prepaid amounts are used as set out in your plan.

13. Confidentiality

Each party may receive confidential information of the other. Each party agrees to keep the other's confidential information secure and to use it only to perform or use the Services, except where disclosure is required by law.

14. Privacy and data protection

Our collection and use of information is described in our Privacy Policy. Where we process personal data on your behalf (such as lead and enquiry data), our Data Processing Agreement applies. You are responsible for having any consents and lawful bases needed to collect and provide that data to us, and for your own privacy compliance toward the individuals concerned.

15. Availability of the service

We aim to provide a reliable and secure platform but cannot guarantee uninterrupted access. Maintenance, updates, technical issues and outages affecting third-party providers may affect availability. We may suspend access temporarily where necessary to maintain security, perform maintenance or protect the integrity of the platform.

16. Disclaimers and Australian Consumer Law

Propelr is provided on an "as is" and "as available" basis. To the extent permitted by law, we exclude all warranties not expressly stated in these Terms and do not warrant that the platform will be available, error-free or fit for any particular purpose.

Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy under the Australian Consumer Law (ACL) that cannot lawfully be excluded. Where our liability for breach of a non-excludable guarantee can be limited, our liability is limited, at our option, to re-supplying the relevant Services or paying the cost of re-supply.

17. Limitation of liability

Subject to section 16, to the extent permitted by law we are not liable for indirect, incidental, special or consequential losses, including loss of profits, business opportunities, goodwill, advertising spend, or data, arising from your use of (or inability to use) Propelr, or from the acts, suspensions or decisions of third-party platforms such as Meta and Google.

Our total aggregate liability arising out of or in connection with these Terms is limited to the total fees you paid to us for the Services in the 12 months before the event giving rise to the claim, or A$100 if no fees were paid.

18. Indemnity

You indemnify Propelr and its officers and personnel against all claims, losses, liabilities, costs and expenses (including reasonable legal costs) arising out of or in connection with: (a) your Customer Content; (b) your data and the personal information you provide or instruct us to process; (c) your breach of these Terms, of any law (including advertising, consumer, real estate and privacy laws), or of any platform's terms or policies; and (d) your use of the Services or campaigns run on your behalf. This section survives termination.

19. Suspension and termination

You may stop using Propelr at any time. We may suspend or terminate access if these Terms are breached; required third-party permissions are revoked; we reasonably suspect fraud, misuse or unauthorised activity; or continuing to provide the service would create legal, security or operational risk.

On termination, your right to use the Services ends. You are responsible for pausing or transferring any live campaigns; we will, on request within [30] days, make your data available for export, after which we may delete or anonymise it in line with our Privacy Policy. Termination does not affect rights or obligations that arose before termination, and sections on IP, fees, confidentiality, disclaimers, liability and indemnity survive.

20. General

Variation: We may update these Terms on reasonable notice; continued use after the effective date means you accept the updated Terms.

Assignment: We may assign these Terms (for example, on a sale of the business); you may not assign without our consent.

Force majeure: Neither party is liable for delays or failures caused by events beyond its reasonable control.

Entire agreement; severability; waiver: These Terms (with the Privacy Policy, DPA and your plan) are the entire agreement; if any part is unenforceable, the rest continues; a failure to enforce a right is not a waiver.

Notices: We may give notices via the platform or to your account email.

21. Governing law

These Terms are governed by the laws of Queensland, Australia. The parties submit to the exclusive jurisdiction of the courts of Queensland, subject to any non-excludable rights you have to bring proceedings elsewhere under applicable consumer law.

22. Contact

Questions about these Terms can be sent to:

Propelr Pty Ltd (ACN 698 157 970) hello@propelr.digital - propelr.digital